Aturas G4: The understated Juggernaut

Updated: Apr 29, 2019

Been in the automotive industry for years now, Mahindra has made their mark in the industry with their rugged SUV’s being their focus. Mahindra has always been known for its SUV’s and in fact they are the ones who started the trend of SUV in India. Mahindra did not have much to do with styling and it became one of its drawbacks until it hired Pininfarina, an Italian car design firm. Pininfarina brought into Mahindra an all new look for the SUV’s making it look modern, stylish, futuristic and far from ordinary. After the huge success of the XUV500, Mahindra used the same platform and came up with Alturas G4( Also known as XUV700) making it their flagship SUV.

The Alturas G4 was launched end of last year, but sad to say its sales is not what Mahindra expected, the Alturas G4 is barely selling. The main reason for this is that, no one wants to spend 35 lakhs on a Mahindra car, when they can spend that on already established and successful cars like Toyota Fortuner and Ford Endeavour, Mercedes-Benz GLA, Audi Q3 and BMW X1. But all this does not take away the fact that the Alturas G4 is one of the most luxurious, stylish and powerful SUV in this competitive SUV segment. It has taken the Level of SUV into another level for Mahindra, it is nothing like any other Mahindra SUV’s and you can see that from the outside itself where the changes are more visible from. It is huge, and this word still doesn't give justice to its size. The Alturas G4 can make any car look small compared to it. The car has all or just more than what and any customer paying 35 lakh rupees needs. It provides more than it costs. The Aturas G4 is the perfect example of an understated beast in disguise. Mahindra could have done better with marketing and advertising to make the initial kick start which any car is needed.

As far as styling is concerned, Mahindra has tweaked the grille of the Alturas making it bigger. As a result you get an SUV that makes a strong impression thanks to its towering size and rugged like exterior styling. Upfront is the massive signature Mahindra grille that gives the Alturas loads of presence and the stylish headlamps. In profile, it looks much bigger thanks to the squared off wheel arches and the large 18-inch alloy wheels. Rear styling is attractive as well, thanks to the stylish tail lamps and the muscular tailgate. Despite the massive rear, it doesn’t look too odd as the blacked-out lower portion on the rear bumper adjusts the visual impact on the naked eye. Overall, the exterior of the Alturas might not be the most stylish, but it definitely catches your eye and makes a strong statement on the road.

Inside of the Alturas G4you will be reminded of the Mercedes-Benz and its retroish design just manipulates our mind. And the solid noise that one hears every time somebody shuts the doorproves the car is well built. But getting inside this tall SUV isn’t the easiest as there is no side step to climb in, which its rivals offer. Inside the cabin, the dashboard feels quite youthful and manages to marry your mind bringing you an ambience that is class apart. The design is modern and almost all materials inside looks and feels premium. The middle portion of the dash is wrapped in quilted Nappa leather and all the touch points like the steering, armrest, controls stalks and gear selector feels of high quality. A large 8-inch infotainment system is placed high up on the centre console. For the most part, it feels modern and gets features like Apple CarPlay and Android Auto as standard. Here, the physical buttons to scroll through frequently used menus is a big plus as you don’t have to take your eyes off the road to operate them. The Alturas G4 offers the best in class space due to the design of the nicely scooped seats. The seats have their aura of their own making it none less than those luxurious soft you find in 5 star hotel Lounges. The Alturas G4 is a lot more than it is.

Unlike its competition, the Alturas G4 is powered by a smaller 2.2-litre four

cylinder diesel engine (Endeavour has a bigger 3.2-litre option while the Fortuner’s diesel displaces 2.8-litre). Despite the capacity deficit, this 2198cc engines produces a healthy 178bhp and 420nm of torque which is at par with the competition. This motor is coupled to a Mercedes sourced 7-speed torque converter transmission.The 100kmph mark is touched in a brisk 11.06 seconds, which is not only quicker than the Fortuner (more than two seconds) but it also beats the much more powerful 3.2-litre Endeavour by half a second. Praise must also go to the 7-speed auto, which feels quick enough and makes most of the power on tap. This gearbox also is quick to downshift when you need to make a quick overtake. As a result the Alturas’s drivability times of 20-80kmph in 6.36 seconds and 40-100kmph in 8.38 seconds are much quicker than its rivals despite it having the least amount of torque. Never judge any car with its on paper statistics as it could be a totally different story on road.

Do you think the ALTURAS G4 is worth it?

There is no two ways about it, if you are looking for an SUV with a correct blend of style, power, features than Mahindra Alturas G4 is the one. It is also cheaper than its rivals and also bringing in more features the them. But if you are the person who needs that brand name on your car and doesn't want to gamble on your money then you might want to choose its competition. The Alturas G4 starts from Rs.33.61 lakhs on road Mumbai for the 2WD and Rs.37.33 lakhs for the AWD option. The Mahindra Alturas G4 will definitely give you the kick in the pants feel if that is what you are looking for and quite importantly will fulfill your wish for your want.

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