Aturas G4: The understated Juggernaut

Updated: Apr 29, 2019

Been in the automotive industry for years now, Mahindra has made their mark in the industry with their rugged SUV’s being their focus. Mahindra has always been known for its SUV’s and in fact they are the ones who started the trend of SUV in India. Mahindra did not have much to do with styling and it became one of its drawbacks until it hired Pininfarina, an Italian car design firm. Pininfarina brought into Mahindra an all new look for the SUV’s making it look modern, stylish, futuristic and far from ordinary. After the huge success of the XUV500, Mahindra used the same platform and came up with Alturas G4( Also known as XUV700) making it their flagship SUV.

The Alturas G4 was launched end of last year, but sad to say its sales is not what Mahindra expected, the Alturas G4 is barely selling. The main reason for this is that, no one wants to spend 35 lakhs on a Mahindra car, when they can spend that on already established and successful cars like Toyota Fortuner and Ford Endeavour, Mercedes-Benz GLA, Audi Q3 and BMW X1. But all this does not take away the fact that the Alturas G4 is one of the most luxurious, stylish and powerful SUV in this competitive SUV segment. It has taken the Level of SUV into another level for Mahindra, it is nothing like any other Mahindra SUV’s and you can see that from the outside itself where the changes are more visible from. It is huge, and this word still doesn't give justice to its size. The Alturas G4 can make any car look small compared to i