Audi is one of the top selling automotive company in the luxury segment competing with BMW, Mercedes-Benz, Jaguar and Volvo. Audi has always been known for its design and looks, making it just distinct from others. It is still a secret how Audi manages to pull of such elegant designs. Audi has always been super ahead in terms of technology, let that be through segment leading features or class apart looks. Audi has brought in cars to each and every premium segment with some being the segment leaders. The R8 is one of the most sold sports car ever making Audi a no-competition leader in that class. Audi’s SUV line up has always been fascinating and fully loaded with technology and not to forget, the Q7 is the segment leader in the premium SUV range and has sold the most number of pieces competing against the BMW X5, Mercedes-Benz GLS and the Volvo XC90 and is also called as the ‘Bollywood Car’ in India.
Now, Audi has unveiled the Q2 in India, an urban SUV which was launched in other countries in mid-2016, it almost took 3 years for Audi to get in the Q2 to Indian market. After the Q3’s popularity and sales in the Indian market, it is not going to be much different with the Q2 as it will be more cheaper and technology loaded with the same seating space and an SUV feel, which the Indians like a lot. Although, the Q2 will be an inch smaller than Q3, it won’t be significantly visible in person. The Q2 will not have a direct competition, although it could be compared with the Jeep Compass, Hyundai Tucson, Mercedes-Benz GLA, BMW X1, making it a difficult place to be in, as all the above mentioned cars have their mark in the market. It will be on Audi how they will price the Q2 in the Indian market which will decide the fate of the Q2.