BMW launched a Tech Edition of its X1 series and as the name suggests it has some massive tech upgrades to make it special and distinctive. Starting off directly with the upgrades, the X1 Tech edition gets a 10.25-inch infotainment screen from 8.8-inch in the standard X1, heads-up display, wireless charging and 205W Hi-Fi sound system. As far as exterior changes, the BMW X1 Tech Edition would be only available in 2 color choices – Alpine White and Phytonic Blue, the alloy wheel size has been increased as well to 18-inch. Rest of the cosmetic changes are carried from the facelift version of X1 which includes a single piece kidney grille, sleek and sweptback LED headlamps, sporty front and rear bumpers and smooth flowing lines on the side profile of the car. Oyster Black upholstery makes the cabin look sporty but out dated buttons and an analogue instrument cluster kills the mood completely.
Standard features and tech like panoramic sunroof, ambient lighting with 6 colors, electric adjustable front seats and memory function, recline rear seats and wireless apple carplay are carried forward to the Tech Edition. Only 1 petrol version would be available which comes with a 2L sDrive20i configuration engine which produces 192hp with 7-speed Steptronic Sport automatic transmission and FWD. There have been no changes in the safety features being offered, the standard features include 6 airbags, Attentiveness Assistance, Dynamic Stability Control (DSC), Dynamic Traction Control (DTC), Cornering Brake Control (CBC) and electric parking brake with auto hold. Priced at ₹43lakhs ex-showroom Delhi there would be a limited number of cars made available to the public to create a sense of premium in the market. Customers can buy the BMW X1 Tech Edition online only through BMW’s official company website. Competing against offerings of the most hardcore rivals like Mercedes GLA, Audi Q2 and Volvo XC40, BMW has made a strategic attempt to make the X1 look superior among others.