Jaguar E-Pace

Jaguar, known for its sporty coupes and sedans, had made a debut into SUV territory last year with the launch of their first ever SUV, the F-Pace. The British car maker has now expanded its SUV line-up with the introduction of the E-Pace, a compact luxury SUV, positioned below the F-Pace. Jaguar has always had the extra bit of ‘awwness” in their car which made them stand apart from others. Jaguar is known for its luxury segment cars competing against Mercedes-Benz, BMW, Audi and Volvo. It is always difficult to out number the German trio but Jaguar has immensely pushed their limits and have grown to an extent where they can be named against these giants of the automobile industry. The British automaker is also seen as a benchmark for many upcoming brands. After the acquisition of Jaguar and Land Rover by TATA, it has now become an Indian automaker with TATA becoming its parent company. With this acquisition Jaguar has immensely grown in the past 10 years with sales level increasing by a healthy margin in ASIA.

It’s been a year since the F-Pace was launched in India and the response has been great for Jaguar. The F-Pace was the first and only SUV for jaguar till date but now they have come up with a more affordable SUV called the E-Pace which is based on the Land Rover Discovery Sport/ Evoque platform which has been developed using the lightweight aluminium infused architecture making it a complete stunner. Jaguar has put a lot of R&D for the car and have not let an inch of margin wrong. As it is positioned below the F-pace it won't get all the fancy goodies of the F-pace and mainly it will miss on space as it is smaller than the F-Pace from all angles.