Volvo has been in the automotive industry since quite a while now but has never shown the attitude of being a leader. Each luxury automotive company has had its face of being on the top of the luxury segment once in India for example Mercedes-Benz, BMW, Audi, Jaguar. Volvo has always been in the race but has never come to that mark of an achiever in the Indian market. Their sales is one of the lowest in the automotive market in India and somewhere or the other Volvo is lacking. Volvo has failed to get the correct mix for success, let that be advertisement, after-sales, promotion e.t.c. But, one can never complain about its cars, as Volvo engineers one of the best looking and performing cars in the world. For a fact, Volvo is the safest car brand in the world and they have done a commendable job to pull that off as safety is the most important aspect of a car and which they have managed to nail it.
Along with safety, Volvo offers top notch segment leading features and have a great design language throughout their car line-up. Volvo has been improving their cars each year and we can see a significant change in the cars. The problem Volvo is facing is mainly in India to capture the market share which somehow they are finding it difficult. The Swedish company have tried out all of their hot cars in the market but none of them seems to be capturing the market share. Being in competition with other legends like BMW and Mercedes-Benz it is difficult to cope up but some or the other way Volvo has to do something. Talking of changing, Volvo has brought in a facelift to the S60, a full grown luxury sedan competing against the likes of Mercedes-Benz C-class, BMW 3 Series and Audi A4. This is a tough segment to be in as all the others are have already made their mark and have enough fan following in the Indian market. The Volvo S60 is not going to be any different, it has got all the goodies to take on the others.
The 2019 S60 will be built on the new platform developed by Volvo which reduces weight further and also provides better ride and handling characteristics. Volvo has found a new design trademark which is aggressive and sleek at the same time. The hammer shaped LED headlamps look aggressive with the signature DRLs, with the regular rectangular grille seen in almost all the other Volvo’s. The sides are striking as always with the very intuitive alloys and nicely clustered wheel arches. Come to the rear and you will there itself come to know you are looking at a Volvo thanks to its C-shaped tail lamps and shark-fin antenna at the top. Overall from the design perspective one can call it a miniature version of the S90 as it is a bit short in dimensions but looks almost similar to its elder sibling.
The all-new interior of the S60 will certainly resemble the current S90. The upholstery will be in leather with wooden trims and brushed aluminium finishes for a more executive appeal. The waterfall centre console will have the massive vertical touchscreen that controls everything in the car from basic controls to even cruise control. The simple 3-spoke steering wheel will be adjustable and get steering mounted controls for an easier and automated driving experience. The cabin is very minimalistic yet very luxurious with the use of wood and leather wherever required. The large vertical AC vents give out more air and helps the cabin cool within no time. An analog clock on the front of the dashboard just completes the whole look of the cabin bringing in a very executive appeal.
Being a luxury car, it will get power seats, separate zone climate control, electric sunroof e.t.c along with other comforts. Under the hood, you will have the latest 2.0-litre diesel engine that comes with the XC90 and S90 but might be offered with a slightly lower state of tune. It will come with front-biased all-wheel drive and an eight-speed automatic gearbox.
The Volvo S60 is expected to launch in India this year with a price tag of around Rs.30 lakhs(tentative) making it one of the cheapest CBU’s. The fate of this car is dependent on how well Volvo is able to advertise it and whether this price tag remains even after the launch. How many of you are excited for the new Swedish delight?