Volvo has been in the automotive industry since quite a while now but has never shown the attitude of being a leader. Each luxury automotive company has had its face of being on the top of the luxury segment once in India for example Mercedes-Benz, BMW, Audi, Jaguar. Volvo has always been in the race but has never come to that mark of an achiever in the Indian market. Their sales is one of the lowest in the automotive market in India and somewhere or the other Volvo is lacking. Volvo has failed to get the correct mix for success, let that be advertisement, after-sales, promotion e.t.c. But, one can never complain about its cars, as Volvo engineers one of the best looking and performing cars in the world. For a fact, Volvo is the safest car brand in the world and they have done a commendable job to pull that off as safety is the most important aspect of a car and which they have managed to nail it.
Along with safety, Volvo offers top notch segment leading features and have a great design language throughout their car line-up. Volvo has been improving their cars each year and we can see a significant change in the cars. The problem Volvo is facing is mainly in India to capture the market share which somehow they are finding it difficult. The Swedish company have tried out all of their hot cars in the market but none of them seems to be capturing the market share. Being in competition with other legends like BMW and Mercedes-Benz it is difficult to cope up but some or the other way Volvo has to do something. Talking of changing, Volvo has brought in a facelift to the S60, a full grown luxury sedan competing against the likes of Mercedes-Benz C-class, BMW 3 Series and Audi A4. This is a tough segment to be in as all the others are have already made their mark and have enough fan following in the Indian market. The Volvo S60 is not going to be any different, it has got all the goodies to take on the others.